What is Dragička?

Well hello, gorgeous! 😊
We are super excited that you're on this page. So - who, what, where, why???

DRAGIČKA.COM - Let your inner Queen shine!

Dragička in front of you is how we imagine modern Ms. Dragička – this fine lady, a social figure, a witty artistic soul, who is incredibly fun, effortlessly unique, fiercely confident, and always, always genuinely kind.

Oh, and she's a Drag Queen! But you already saw that one coming 😊 Living in the heart of Europe, but always on the go - from the magical streets of Prague, any European city is just a friendly call away. 💜

A one-stop shop for everyone creating art and blurring the gender line.

Dragička.com website is created as a place to shop & splurge, learn & discover, find inspiration and - have fun. While browsing our whimsical world of creativity, we want you to know: with every web page, product, or blurb - we celebrate You! 🤗

We believe that drag, in its higher form, is the art of performance, combining all known arts into one final masterpiece. It’s hairstyle and makeup art, it’s fashion and handicraft, it’s dance and singing, it’s storytelling and criticism, it’s cultural participation, and it can constantly be re-defined.

With so many creative outlets intertwined, drag is a super-fun & rewarding art to create & enjoy! And anyone who feels like it should be able to join in. Glitter lip for brunch? Why not! Purple big hair for a dentist appointment? Yes please! Opera gown for a dog walk? We love it! And we love it no matter if you’re a boy or a girl or a unicorn or somewhere between - it’s your authentic drag & your own beautiful art of life! With our online store, we’re bringing all the essentials closer to anyone interested in the art of drag, while promoting diversity, sharing knowledge, and having fun.

Dragichka logo

Our mission is to support you every step of your way:
- To be fearless,
- To be the best version of who you are, &
- To live your dream.
Because no matter who you are, there is a beautiful and fearless Queen inside each of us.

We’re doing our part to help you let your inner Queen shine! ✨

MAKEUP

Dragička Makeup is a beauty brand for all genders, identities, expressions, sexualities, abilities, ethnicities, shapes & sizes. Yes, indeed!

We believe that anyone feeling curious and creative enough should be allowed to play with makeup. Why? Well, why not? 😋

In the world of drag, makeup is a necessity - it's the essential part and the art piece of a successful illusion. This is why we decided that the first line of our own products will be Dragička makeup. 💄

We carefully selected manufacturers (who have years of experience 🧙‍♂️ and use the latest technology 🔬) who can meet the high standards of performance and illusion arts - combined.

From a trustworthy ever-lasting foundation, to super-pigmented eyeshadows and indestructible lipsticks, to magic snap-on eyelashes - Dragička has it all!

We are continuously innovating and expanding our offer, so be sure to come back often, or sign up for our newsletter - it's free!

WARDROBE

Additional products that you'll find in different categories in our shop are there to make your life easier, our Queen!

We understand that drag sometimes means complex logistics, and it is often expensive, not to mention that you first have to test & try everything, and that's only after you've found what you're looking for. 🧐

From outfits & wigs to accessories & fake boobs, to footwear & jewelry – we selected trusted partners, and we're sourcing all items directly from manufacturers. We then pull it all together in one place at dragicka.com for your convenience.

With diverse price ranges - you do get what you pay for, but most importantly - everyone gets to enjoy the fun of drag! ✨

Dragička plans to expand from the world of makeup into other product lines, but until that happens - we're bringing you the best that we could find. Cheers! 🥂

Our Business is:

SELF-FUNDED

​We never took money from investors or sponsors.

As a 100% self-funded brand we can afford to keep our integrity and values uncompromised.

GIVING BACK

Giving back to the LGBTQAI+ community and empowering its members is important to each Dragička team member, and it's the core of our business.

RAISING AWARENESS

​Each branded Dragička piece is a conversation starter! It gives you that initial invitation to talk diversity, teach inclusivity and share laughs - anytime, anywhere.