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Dragička says: Makeup is self-confidence applied directly to the face!
Your face is your canvas, just like an artist's painting! So no matter if you enjoy makeup because it's your way to be creative, relax, or have fun - everyone should be free to do what makes them happy, even more so if it's makeup! 💄
Many beauty trends and makeup techniques - from transformative contouring, to mandatory baking, to that spectacular double crease - came from drag culture into the mainstream, and all credits go to the creativity of Drag Queens.

To enhance your natural beauty or create a dramatic signature look, whether you're after some "lady realness" or a "picturesque creature" face - we created a line of makeup products to help you feel confident. And yes, also because we want to join in on the fun!