About
Well hello, gorgeous! 😊 We are super excited that you're on this page. So - who, what, where, why???
DRAGIČKA.COM - Let your inner Queen shine!
Dragička in front of you is how we imagine modern Ms. Dragička – this fine lady, a social figure, a witty artistic soul, who is incredibly fun, effortlessly unique, fiercely confident, and always, always genuinely kind.
Oh, and she's a Drag Queen! But you already saw that one coming 😊 Living in the heart of Europe, but always on the go - from the magical streets of Prague, any European city is just a friendly call away. 💜
A one-stop shop for everyone creating art and blurring the gender line.
Dragička.com website is created as a place to shop & splurge, learn & discover, find inspiration and - have fun.
While browsing our whimsical world of creativity, we want you to know: with every web page, product, or blurb - we celebrate You! 🤗
We believe that drag, in its higher form, is the art of performance, combining all known arts into one final masterpiece. It’s hairstyle and makeup art, it’s fashion and handicraft, it’s dance and singing, it’s storytelling and criticism, it’s cultural participation, and it can constantly be re-defined.
With so many creative outlets intertwined, drag is a super-fun & rewarding art to create & enjoy! And anyone who feels like it should be able to join in. Glitter lip for brunch? Why not! Purple big hair for a dentist appointment? Yes please! Opera gown for a dog walk? We love it! And we love it no matter if you’re a boy or a girl or a unicorn or somewhere between - it’s your authentic drag & your own beautiful art of life! With our online store, we’re bringing all the essentials closer to anyone interested in the art of drag, while promoting diversity, sharing knowledge, and having fun.
Our mission is to support you every step of your way:
- To be fearless,
- To be your best, &
- To live your dream.
Because no matter who you are, there is a beautiful and fearless Queen inside each of us.
We’re doing our part to help you let your inner Queen shine! ✨
Dragička's Values
Dragička's core values navigate everything she does. Even more so in business, where we require specific standards to be met by all our contractors, suppliers, vendors, partners, and associates. We ask everyone to make a choice and stand firmly behind it. No tea, no shade!
FUN
We love having fun every step of our way! In the end, creativity is nothing more than intelligence having fun, so never, ever underestimate the importance of a good laugh. 😉 If it's not fun, you're not doing it right!
UNIQUENESS
Following from fun, we truly believe that if you try to fit in - you'll never know how amazing you can be! And so, look deep, find your magic, build it up strong, and shine it out every step of your way. No one is you, and your uniqueness is your power!
CONFIDENCE
The impostor syndrome is very real, and it's a "frienemy" you can't avoid. So, we believe it's super important to always hold to your true self and build up your self-confidence. It's a courageous thing to do something that doesn't have rules or limits!
KINDNESS
We believe kindness comes out of an understanding that we all struggle and fight our own battles in life. A single act of kindness is all it sometimes takes to change someone's life. Throw kindness around like confetti – it's never wasted!
Dragička believes that everyone should have equal opportunities in life.
Meaning that regardless of one's race, color, religion or belief, national, social or ethnic origin, sex, age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity or expression, marital, civil union, or domestic partnership status, family or parental status, everyone should be able to fully participate in... well, in life!
Understanding diversity, encouraging inclusivity and fostering equity - that' is how we all grow and succeed. It's true! 💜
Interested in learning more? Email us your thoughts or questions to hello@dragicka.com.