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image of letters saying It's a choice!

Dragička's core values navigate everything she does. Even more so in business, where we require specific standards to be met by all our contractors, suppliers, vendors, partners, and associates. We ask everyone to make a choice and stand firmly behind it.

No tea, no shade!

Diversity, Equity & Inclusion

Dragička believes that everyone should have equal opportunities in life.

Meaning that regardless of one's race, color, religion or belief, national, social or ethnic origin, sex, age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity or expression, marital, civil union, or domestic partnership status, family or parental status, everyone should be able to fully participate in... well, in life!

Understanding diversity, encouraging inclusivity and fostering equity - that' is how we all grow and succeed. It's true! 💜

Dragička's Values

Icon of a confetti popper


We love having fun every step of our way!

In the end, creativity is nothing more than intelligence having fun, so never, ever underestimate the importance of a good laugh. 😉

If it's not fun, you're not doing it right!

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Following from fun, we truly believe that if you try to fit in - you'll never know how amazing you can be!

And so, look deep, find your magic, build it up strong and shine it out every step of your way. 

No one is you, and your uniqueness is your power!

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The imposter syndrome is very real, and it's a "frienemy" you can't avoid. So, we believe it's super important to always hold to your true self and build up your self-confidence.

It's a courageous thing to do something that doesn't have rules or limits!

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We believe kindness comes out of an understanding that we all struggle and fight our own battles of life. A single act of kindness is all it sometimes takes to change someone's life.

Throw kindness around like confetti – it's never wasted!

Sustainability & Philanthropy

Being socially responsible and giving back to the community is an act of kindness. And, not just in these matters, in general, kindness is the only investment you can make that will never fail.
Dragička believes that we’re all equally capable of doing our part in saving our planet, supporting economic sustainability, and being good neighbors in our communities.

One remarkable thing here is that kindness builds up collectively, so there is no act too small when it comes to doing good!

Interested in learning more?

Please check our FAQ page, fill out our contact form or email us.

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